8 yoga teachers were individually seeking a platform from which they could share their passion to facilitate healing and personal transformation for others. They live transient lifestyles and coming together to collaborate is a challenge. There is an increasing demand for yoga teacher trainings, but in a crowded market it can be hard to stand out and attract clients at a sustainable rate. They also dream of a better world, and want to insure that their venture is a conscious one that gives back to the earth and all the communities that support it.
Using participative tools that combine divergent and convergent thinking, the group identified success criteria for their business model. Together they established a shared vision and mission by summarizing the results. Then they used similar tools to design a strategic plan that would prepare them for launch within 6 months, and fill their first training in 9 months. The implementation of this consensus-driven design was organized through an open-source collaborative project management software (Asana).
Over 50 unanimous decisions have been made leading to the establishment and systematization of a yoga and transformational retreat collective: Kula Collective.
The group has already attracted a substantial client stream and is projecting six-figure profits within 1 year.