Kula Collective
by Zachary Towne-Smith
Kula Collective
Challenge: 8 yoga teachers were individually seeking a platform from which they could share their passion to facilitate healing and personal transformation for others. They live transient lifestyles and coming together to collaborate is a challenge. There is an increasing demand for yoga teacher trainings, but in a crowded market it can be hard to stand out and attract clients at a sustainable rate. They also dream of a better world, and want to insure that their venture is a conscious one that gives back to the earth and all the communities that support it.
Methodology: Using participative tools that combine divergent and convergent thinking, the group identified success criteria for their business model. Together they established a shared vision and mission by summarizing the results. Then they used similar tools to design a strategic plan that would prepare them for launch within 6 months, and fill their first training in 9 months. The implementation of this consensus-driven design was organized through an open-source collaborative project management software (Asana).
Results: Over 50 unanimous decisions have been made leading to the establishment and systematization of a yoga and transformational retreat collective: Kula Collective.The group has already attracted a substantial client stream and is projecting six-figure profits within 1 year.
Kula Collective